Archivo de la etiqueta: interview

Everything track racing should be: an interview with Korina Huizar

I’m not sure where to start, I feel like you have a lot to say about track racing, and women’s track racing. But maybe start by telling me how you wound up in Belgium?

Track racing is an individual sport, and there aren’t really teams surrounding it. Last year on the road I raced with Vanderkitten, and they supported me on the track as well. Unfortunately, they folded, and that left me in the position of having to find a new team for both road and track.

I’ve signed with a great road team [BMW Happytooth], and for the track, I wasn’t sure: there aren’t any track teams in the US, except for Felt, and they’re pretty international; they only pick a handful of riders. So it created the opportunity for me to find all of my own sponsors that I wanted to work with. There’s a few, like Fast Forward Wheels, that I’ve been working with since I got started on the track in 2012, so it made sense to reach out to them. They’re my title sponsor for this year, and I’ve got a few other great ones on board, like Nuun, Castelli, Marc Pro, so yeah, it really worked out.

This next year is all about accruing UCI points, this is a UCI scratch race. Almost all of the six days – they don’t have women’s madison racing –

Yeah, why not?

I don’t know. It’s not that popular in the US, although that’s where it gained its popularity [note?], and there’s definitely people trying to make it happen again – Jack Simes, the godfather of cycling, is trying to bring it back. He did the Hollywood Six Day two years ago, and I think are hopes that it’ll happen again this year.

But for me, I ended up in Belgium wanting to start my season racing on the track, it’s my favorite. I feel like it’s the hardest form of racing, so it’s a great way to start the season, to come out here and get a few track races in. I’ll go to Berlin after this, and it sounds like I may do the Revolution Series after that.

After that it’s back to the US, we have our road team camp at the beginning of March, and then my season kicks off in April.

What do you think needs to be done to help women’s cycling? I mean, I know that you’re a racer and not a promoter, but…

I think it’s just as simple as promotion. Everyone knows about six-day racing, but not many know that there’s a women’s race in conjunction with that, and just having it broadcasted in the pamphlets, that the women are doing certain races, or highlighting women’s racing, for whatever weekend it is, I think our races are just as hard. We crash just as hard, bleed just as easily, we put everything out there.

Have you only ridden [a Six] here and Fiorenzuola?

Yeah, it’s the only six-day race I’ve done.

And how do you feel, the second time around?

I love it. It’s crazy, its a big production and yeah, it’s a bit stressful coming in, we had our meeting at 1 and we were on the track at 2 and there are people everywhere. But it makes it fun.

Absolutely. Most of the racers that I’ve been talking to are really into the six-day thing because the crowd is louder, more excited, there’s music… do you even hear it, by the way?

Oh yeah. You can even hear kids with the noisemakers, sometimes they catch you off guard. But it’s a blast.

The kids are really into it too…

It’s a show, and I think that’s how racing should be. We were talking about it, it’s kind of a show for spectators, it’s more than just racing… I feel like the track community in general is pretty easygoing, it’s a lot of fun.

I’ve never been to Fiorenzuola, would you tell me a little bit what that was like?

It was beautiful. It’s Italy, to start off with, so that just sets the precedent: it’s in a beautiful countryside, and the racing was phenomenal. I’ve never, even to this day, raced in such a hard, world-class start. It was phenominal: Georgia Bronzini, Kirstin Wild, we’re talking world-cup status. For me, it was a great opportunity to race with them and get that experience firsthand. And I think once you get a taste of six-day racing, you just want to come back. It’s a blast, and it’s hard, and it’s fun, and everything that racing is.

One of the things that I think is unique to Bremen is that everybody’s at the hotel afterwards, to chit-chat and have happy hour, but at two in the morning. Are you joining in the fun?

We’ll see, it’s kind of hard, the track is kind of like a casino: you have no idea what time it is, even how you’re supposed to feel. When you get back [to the hotel], your sense of time is so skewed. We’ll still be racing at 10pm, that’s not the norm, so to get off at two, when racing ends, you still have your adrenaline pumping, you’ve just been racing all-out, so it’s hard to just shut it off and wrap it up. It’s only natural.

And talking about the track community as a whole: that’s the beauty of it, we race hard on the track, and then everyone comes out and hangs out on the infield.

What else should I know? What am I missing about track racing, or women’s racing?

Well, I was going to introduce you to my friend Verena Eberhardt, who I met at Fiorenzuola. It’s funny, you show up to the same races and it’s nice to have familiar faces, so you instantly become friends because you’re all doing the same thing. Most of us went to that race alone, you have to wrench everything yourself, juggle all the chaos, it’s nice to have other people understand how stressful and exciting it is.

You do your own wrenching? Your own wheel changes?

Yeah, of course, but that’s the tough thing: you saw me getting bandaged up as the women’s elimination race was about to start, so I’m running after them, no time to cool down or anything. But it’s fun, I wouldn’t do anything else.

I think that’s all I have for you…

What do you ask the guys?

Mostly I go after the older racers, the ones who have been around for a few years. I wanna know how six-day racing has changed, I want to talk to someone who has something to say. You know what I ask them: what else do you do, outside of racing? What do you do for fun? What music do you listen to?

Oh, I listen to everything. Right now it’s the weekend, on repeat. It’s hard to be in Europe without loving European music, I dunno, I love it, it’s different, it’s dance-y, it’s fun.

Did you get a chance to catch Mickie Krause yesterday? You gotta check it out tonight, I don’t know if you’ll like it but you have to see him, mostly because by the time 23h15 rolls around, everyone’s been drinking enough to sing along with him.

That’s the other crazy thing about six days! Sometimes there’s beauty pageants in the middle, and pop stars, the famous YouTube girl… it really is a show.

Are you living full-time in Belgium now?

No, just for the next few weeks, until the end of February, and then back to the US. I had the opportunity to come over here for road racing last season, and yeah, I love it. It’s such a different style of racing, and it’s really hard – I didn’t do well with it, to be honesty, but I enjoyed that the most. I truly enjoy a challenge, and I’d rather get my butt kicked and learn from the best than… just ride my bike. I’m here to race. So I hope to be back here for either road racing or track racing.

Well, I hope to see you back here!

Thanks.

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Further reading: Ms. Huizar’s excellent blog, Instagram, and guest articles at Freeplay Magazine.

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A live game of Memory: five questions for Bobby Lea.

I had the good fortune to corner Bobby Lea at the Bremen Six Day race a few days ago.

What do you think of your first six days?

I think it’s quite an experience, although the first night was a shock to the system, I had no idea what was going on, didn’t even know where on the track I was. I was just pedaling like mad and waiting for it to be over. Riding with Luke [Roberts] has been great for me, he’s a great teacher, a good guide to teach me how to ride these things, especially on a small track. After two days I kind of got the swing of it, was able to settle into the racing and enjoy it, really start to have fun here.

I’ve been following you on Instagram, which made me realize that you can’t see across the track [because the VIP area is on a platform which obstructs a clear view]. That really changes the strategy, no?

It’s like a live game of memory. You get a little snapshot of what the race looks like, then you wait for the group to come around the turn and see what’s happening then. So it’s a little bit interesting but it keeps you on your toes, and after a while you get used to the pace and it starts to feel normal.

I was also reading about your bike – not only because I’m a bike nerd – and I noticed that you have a favorite. How do you choose a favorite bike? Me, I only have two bicycles and I think it’s hard to choose.

Well, really it’s my favorite track bike. I’ve been with Cervélo, to some degree, since the end of 2011, and I got on the team just over a year ago. It’s a beautiful bike: light, fast, stable at high speeds, even on this small track.

I can imagine that the geometry makes a big difference, sometimes the bike you ride just clicks into place.

Yeah, exactly.

What are you looking forward to most this coming season?

At this stage in the game, every week is a new adventure, and so it’s really just one day at a time, one race at a time, so right now I’m really enjoying this Bremen adventure and tomorrow we can start thinking about Berlin, and then the Worlds… still one race at a time.

One last question: what else do you do, when you’re not eating or sleeping or training?

Little hobby of mine is playing with antique motorcycles, whatever spare time I have I wind up digging into those things, I like working on them. I don’t work on them very well, but I’m good at taking them apart.

You gotta start somewhere.

Yeah.

Thank you!

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For further reading, check Mr. Lea’s twitter, and, of course, Instagram. Jack McCallum’s profile, in Bicycling Magazine, is also well worth a read.

Interview: DJ Frans

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Much has been said about the music at the Ghent Six: it’s dutch sing-along music, it’s too 80s, it’s too loud, too repetitive. So I dragged DJ Frans, the man behind the wheels of steel (ahem, plastic), out of his booth for an interview.

What’s your favorite song to play here at the Ghent Six?

Stampede. It’s the song I play for Jasper De Buyst [when he’s riding a flying lap].

Is there any song you’d like to play here, but you don’t, because it wouldn’t fit with the crowd or the organization?

Yeah, there’s lots of songs I love at home, but the organization wants dutch songs that you can sing along to.

Where else do you DJ?

Birthday parties, anniversaries, private events.

No clubs?

No, no clubs.

The magic of the six days, building houses, and learning to live for someone else : an interview with Guy East

I spoke with Guy East in Amsterdam (I know, this post comes late, but better late than never), while he was getting a massage from veteran soigneur Angus. Eventually, Angus started to chime in.

How are you enjoying Amsterdam? Do you get the chance to see the city, or is this only a business trip?

Guy: Actually, I’m one of the odd ones, I’m more adventurous and I actually explore the city and stuff like that, and try to know where I’m at. I come over, normally, a day or two early and I spend the first day with friends in another part of the country, and also tour around the city. It’s too pretty not to, it kinda stinks just to be cooped up in a hotel room, especially when it’s such a beautiful city. On a [rainy] day like today, you don’t want to go out, but some days I’ll sneak out before the racing, cruise around.

Especially because your wife is here as well, it’s great that you two can do that. How does she feel about this?

Guy: She likes it, she comes with me most of the time, because it’s hard to be away, you know? If she didn’t travel with me, I don’t think I’d be that motivated to keep going. She loves coming over, and seeing the world too.

And she really gets to enjoy the city in the mornings, no? She doesn’t have to — well, she might go for a massage, but it’s not for work.

Guy: We go to bed late, though, so we wake up late, but she’s going to go into town tomorrow, so she has more fun.

I heard that you also build homes in Mexico, that’s cool.

Guy: We live town there, just south of San Diego, near the Mexican border, I’ve been down there for three years. I had first raced for Lance and his team, and had raced and lived over here for four years, in Belgium, with the US National team. I started doing amateur six-day races in 2007. They wanted to prepare me for the Olympics, and in 2009 I rode through Mexico City — they took the Madison out of the Olympics, so I was pretty discouraged — and then I was riding through the city and I saw all of this poverty. I was like, what’s the point? What am I doing with my life, traveling around the world racing to a line that’s painted on the road when there’s so many other, more critical issues going on?

And so, shortly after that, I stopped. And I stopped for two years, I sold everything I owned, and I just had a backpack’s worth of stuff, for almost two years. I traveled around Latin America and stuff. And it was pretty cool, and during that time, though, I realized — our house also burnt down, that’s also a big life-changing experience — but during that time I realized I still like bike racing. And I can do it with a greater purpose. I don’t just have to be identified as a bike racer, I want to be a bike racer and also to help other athletes live with greater purposes themselves, because I know what they’re going through. It’s a hard thing, when your identity is only in one thing.

So part of that is, we bring professional athletes down, and they get to experience what it’s like to live for someone else. Because we live our whole lives just for ourselves, you know, eating right, just for us, training right, just for us, traveling, everything’s all about you. Which is good, to a certain extent, you have to have that mentality, but sooner or later your sport’s going to end, your career’s going to end, or you’re going to get married or something, and you realize: it’s not all about me. And it’s a really hard adjustment to make, and people don’t necessarily do it right. And also, there’s so many broken relationships all throughout sports and stuff,  and it’s like, if we focus a little bit more on the emotional side, on the human side of who we are, then they’ll be better athletes because they’ll be happier, because they’re not divorcing their families or… so that’s kind of the focus that I’m taking with that. Right after this race we have a bunch of pro athletes coming to build a home in November, from auto racing to cycling to rugby to speed skating.

Why’d you move to Mexico?

Guy: Pretty much because of that, to do that. I moved to Mexico and then I was like, I want to start racing again. I like it, and I train a lot in San Diego, I train a lot in the US, so it’s pretty easy, it’s pretty chill.

You just stick your passport in your jersey pocket?

Guy: Yeah, it’s easy to cross.

Is this all the good work you got going on, for the moment? I mean, it’s a big project…

Guy: Yeah, it’s a lot. Also, bringing professional teams down, so they use it as a team-building opportunity, just organizing all that stuff. I raise all the money so the athletes can come, which is a lot of money, for every house we build I have to raise $20,000. And so there’s a lot of work involved with that, it’s practically a full-time job. I’m also trying to start a high-level amateur cycling team, a Mexican-American team, with a couple hundred thousand-dollar budget. So I’ve got… my wife’s pregnant, I do a lot of stuff, and I like having all this stuff going on and it kind of helps me… I wouldn’t just want to be a bike rider, and I just wouldn’t want to work on the charity stuff, or whatever, so it’s good.

Is there an exit strategy? Or are you never going to quit racing?

Guy: Nah, I’m gonna quit, I’m at the point where I could just stop whenever and totally be fine. And I think that’s a good place to be, you know, because you’re confident where you’re at and I’m not tied down to it. Some people stay in it out of fear, because they don’t know what they’re going to do, I think it would be hard to transition out of it but when I’m done I don’t know exactly but I would find something. I would find something pretty quick, there’s a lot going on.

But I just do the six days, pretty much, all the other guys are doing all kinds of big road races and stuff, which is pretty cool, and I probably should do a little bit more; I would like to and I would probably come here a little bit more prepared. But for the lack of racing that I do, I think that I come here with a fairly decent level. But I just like the six days, it’s something really cool and special, and Angus’ll tell you that they’ve changed so much over the years, but this one is special. They’re all special in their own way, this one isn’t a huge party, but you go to Berlin and it’s a huge party, you go to Ghent and it’s a big party, they all have their own little specialities.

Yeah, in Grenoble there’s acrobats!

Guy: Yeah, Grenoble’s super cool, that’s one of our favorites.

I don’t have to tell anyone else about your opinions on this, but do you have a ranking? What’s your favorite?

Guy: Well, I haven’t done Ghent — well, I did Ghent as an amateur, but — there’s something… Grenoble was my first pro 6-day and it so fun, and that track is fun, so I think Grenoble is one of my favorites…

I’m going on Thursday.

Guy: Oh yeah? It starts Thursday?

Angus: You have to say hello to Biondi and Thévenet, they’re two sport directors.

Guy: The sport director for AG2R, and Thévenet, he won the Tour de France twice.

Angus: You have to say hello from Angus, I was supposed to be going there, and then this showed up [laughs].

An offer you couldn’t refuse?

Angus: This is six days, that’s three days now, and just from here it’s 1.000 kilometres.

Guy: Grenoble is cool, the town and everything is cool, where you’re at in the Alps and whatever, but it’s — well, maybe if I had a contract to go there — but I can’t justify going to a three- or four-day race all the way from the U.S. A six-day race, it’s cool, and I like the stats, how many starts you have, stuff like that, I kind of chase that a little bit.

Angus: Me too, eh?

Guy: I think I’ve done…

Angus: 31 times in Grenoble, eh?

Guy: He’s done 400 six-day races, right? 400?

Angus: Nearly.

Guy: This’ll be, what, 396 or something?

Angus: Something like that, yeah

Guy: So I’ve only done 14 of those. But he’s been with me all the winter ones, at least, so that’s fun.

Are you coming over for anything else this year?

Guy: Um, I think we’ll do more, it just kind of falls into your lap, we’ll get quite a few, I think, like we did last year. Berlin, Copenhagen, Rotterdam, I’m sure. We got some sponsors who like seeing us over here, so they help us out. The Island 200 [track], they’re the sponsor for us here. All the teams have their own sponsors and our guy is American so he wants to have an American team, so it’s almost like a guaranteed start.

But when’s he going to tell you? Christmas Eve?

Guy: Sometimes. We found out about this one at the end of September.

Yikes.

Guy: Same thing for last year, too, but yeah, I would assume Rotterdam, maybe Bremen, Berlin, Copenhagen. That would be our goal, I think. Yeah, pretty fun. Rotterdam’s cool. This one’s fun, too, cuz it’s quaint and stuff, you know?

Yeah, they built a track in a warehouse?

Guy: But it’s a pretty prestigious six days, don’t you think, Angus?

Angus: Yeah, well it’s quite new, is the thing, the first one was in 2001, from the 60s. Last one [before that] was ’69, I think, but this is the way to build velodromes: it’s what they really have to start thinking about in the States. One of my friends was a six-day rider, then a promoter, and then he built tracks all over the world. Really what you need is not an Olympic track, you need a 200m velodrome inside a factory, because of the costs: you can get one for £300.000, so you put these in the towns, then you get the kids going on it, then you get good riders. It’s the way you have to do it. To build an Olympic velodrome, it’s too much money.

Guy: Yeah, you look at track cycling, honestly, and you look at how… I’m just thinking, if you want to sponsor a velodrome, like the LA velodrome, for example, it’s going to cost you like $30.000 per year, or more, just for a little logo. And then, during the UCI races, you’re not even allowed to have those logos up. And if you’re doing the World Cups and stuff, you can’t even show your own personal logos and sponsors if you’re a rider, you have to show your country.

Angus: It’s not allowed.

Guy: It’s not allowed, so it’s not a profitable business model for track cycling. The only one making money out of it is the UCI, right? Well, the six days do actually have a — I don’t know if it’s scaleable, but it’s more or less a successful business model, and it’s the only track event that’s doing that. Maybe there’s a couple in South America, but… six days are special, they’re actually an effective business model, which is extremely important.

Angus: In the old days, most had a big sponsor, which was normally a beer company, and then you had all of the little sponsors for the teams and things. It was good advertising, because people would come, but like Guy says, for the UCI events and everything, there’s a famous velodrome in Britain. And the biggest British soft-drinks company wanted to put advertising on, and they wouldn’t let them, because they wanted to have World Cups. And these guys, I know them because it’s from Scotland, and they were just like, ‘we want to give them half a million, and they don’t want it.’ But if they put the advertising on the track, like you see here, they have to take it off every time they have a World Cup event or a UCI event. It’s the way the sport develops: the international federation is in control of everything, so all the money has to go through them, you know? It’s difficult. But, in saying that, it’s almost the same as every other sport. You know, Formula 1, football, it’s all the same.

Guy: Anyway, it’s just interesting, they actually generate income.

Angus: And when beer companies were still around, you could tell which town you were in by the beer. You know? In Stuttgart it was Stuttgarter beer, in Bremen it’s Beck’s, in Berlin it’s Schultheiss, you know when I was young and starting, that’s how you knew where you were.

Guy: In general, man, I just think the six days are so cool. The tradition, the racing style is so different, it’s sport as entertainment, which I like because I feel like athletes are entertainers, and these guys, they know they’re entertainers, but it’s really still hard racing. We don’t take ourselves too seriously, for the most part.

But it’s fun, it’s exciting, it’s a thrill, I think if you go to a matinée show, you know the storyline for the most part. If you go to Beauty and the Beast, or whatever, you don’t go because you’re going to be surprised at the ending, but you go because it’s a beautiful show. It’s a cool story, and it’s professionally done and it’s entertainment. And it’s a similar thing with the six days, it’s like, yeah, you probably know who’s going to win, and the guy who’s going to win, they deserve to win anyway, because they’re the fastest guys on the track, but there’s some choreography, you know, so I think if you relate it to that, it brings a little more clarity to what they’re like. But to say that they’re fixed, or anything, isn’t an accurate description.

Angus: It’s a show with three battles going on. The guys for first, then the middle guys, then the little guys at the back, they’re always fighting with each other for points and places, there’s always something, somewhere, to watch.

One thing is the overall, but I really love that there’s keirin in the middle, and the miss n’ out…

Angus: It’s not even that. In the Madison, there’s three fights going on, the lead guys, the middle guys, and the back guys, because nobody wants to be the last of their group, so there’s always something to watch, that’s what’s actually good about it. And also, the variation of the different events. Here, there’s not a big program, there’s not a big variation, but in most races they have a lap record, and a 500m record, and you have different dernies, here they put in keirin, there’s always something different for the public to watch. And, like Guy says, that’s important. If you don’t put on a show, people don’t come in.

Guy: I think that’s probably actually okay to include [in your interview], if you’re going to take it that direction, it’s cool, people don’t understand: ‘ah, it’s all fixed, it’s so boring’…

Angus: Ed says to me, that’s fine, it’s all fixed, but riding at 54k per hour. Can you do that? How can you? It’s like Guy says, you can probably tell that there’s three teams up there, and probably one of them is going to win because they’re just the best, you know, but anything can happen.

And how do you feel about being on stage for a week straight?

Guy: It’s cool, I like it, I think it’s fun. What exhausts me a little bit is the loud atmosphere on the track. It’s not horrible here, but in Berlin, oh my gosh, you’re up there for six hours and there’s loud music the whole time and it’s just like, I wanna die right now.

Angus: Your brain hurts.

Guy: I can’t do this any more… after the first couple hours on the first day, you’re just like, it’s too much.

Angus: And you try to speak to each other, and it’s like, eh?

Guy: Rotterdam’s like that too…

Interview: Jean-Robert the bartender

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(One of us looks way happier than the other.)

How’s your night going?

Eh, good, hopefully better than last night, we didn’t finish until 2h.

You must work a lot of events, how does the six days stack up?

J-R. Good, the sporting events, cycling or supercross or whatever, are always fun.

D. Yeah, more than weddings or corporate christmas parties, right?

J-R. I dunno, at weddings we’re allowed to drink, and there’s girls to talk to…

D. … and I bet there’s some great parties in Grenoble too.

J-R. Yeah, it’s a very — how do you say? — punchy city, always changing.

D. It’s a pity that this is the last year of this race, I love coming to Grenoble to see it.

J-R. It’s the mayor, he just doesn’t see the value of it [so he pulled the city’s sponsorship].

D. What a dick.

J-R. Yeah.

Interview with Daniel Holloway.

I was lucky enough to catch up with Daniel “Hollywood” Holloway last week in Amsterdam.

So, how’d you get your nickname? Because you’re so friendly to fans like me and stuff?

Aw, I got that persona when I was 19 or 20, we had a national team training camp in the Bahamas, and I showed up with aviators and white jeans, a patent leather bag. One of the coaches was like, ‘Jesus, dude, you’re so Hollywood.’ I’m from California, and if you come from California, you’re either a surfer or from LA, so I was labelled pretty quickly and it stuck. And, you know, I like to have fun and do my best to put on a show, because we’ve gotten to the point in time where everybody is so focused on performance that there’s no crowd engagement anywhere, whether it’s criteriums or six-day racing or your local velodrome. People come to watch, so you need to engage them. It just makes it worth their time and everything else.

So which one are you? Are you a surfer, or are you from LA?

Ha, I’m from inland, a little valley called Morgan Hill. I grew up in the suburbs [of San Francisco], so I can’t swim, so I don’t know how to surf. I’m not the biggest fan of LA, just the rat race down there, even though I have been spending more an more time there. But I stay in the south bay, Manhattan Beach, Redondo Beach, just a more laid-back vibe, you can find everything in its little pocket, good riding and stuff.

But there’s also stuff happening there, aside from the excelling road riding, I didn’t know until recently that they put on a half six days in Carson City.

Yeah, last year Jack Simes got a three-day going, brought some Euro guys over to try and gain some exposure, but the venue cost at the StubHub Center is just so exorbitant that it’s just not cost-worthy. It takes so much money just to get the facility, and in the end they nickel and dime you if you want good sessions, or if you want TV, or if you want music. It’s very controlled, so it takes lots and lots of money to try to do an event, right? And the infrastructure inside the velodrome isn’t really designed to host large events, it’s kind of difficult to work with, so you know, if you had a million dollars, you could put on a really good event, but if you’re trying to do it on a small budget, it’s just never going to work. It’s unfortunate.

So he’s not doing it again?

Yeah, we didn’t hear anything about it this year, and it’s just one of those money things, for such a kind of niche thing, to get a sponsor or a private investor, a lot of people want to see perfect success the first go-round, with any amount of money. I think it was a good starting point, but it just wasn’t successful enough either to have a private investor continue on or to attract another sponsor to replace that. So it’s unfortunate, but hopefully it was a learning experience for everybody that’s involved or looking in from the outside, about how to re-try or re-approach it.

It’s always a chase for sponsors in the cycling game.

Yeah, and a big problem is that everybody has their hand out but they don’t have a legitimate program, or a way to say how it’s worth it. Everybody’s like, or a team, is like, hey, I want ten helmets, we’re going to win all these races in our region. But the region is like 300 square miles and, you know, there’s no reach, they don’t do blogging, they don’t do social media, and they just take the helmets and say thank-you and that’s it. So you have an obligation to do more, do more for that sponsor, the sponsor wants the value of their helmets back plus some, right?

So, if you can continue to show them that it’s easy to build relationships and build a reputation, the industry is so small that just because this guy’s a marketing guy for this company doesn’t mean in three years he’s gonna move somewhere else, you know? And he can say, you know, this guy is reputable, he believes in you, and can vouch that you’re going to do things for their company that’s worth value. It goes a long way. A lot of people just have their hands out in the industry and don’t really give it back.

And if you start asking big businesses outside of cycling for money, they want to see the value. It’s a passion play, but then, a guy that’s in marketing, or even the CEO of a company, has to go to a board and present this proposal and say, yeah, I want to give a quarter of a million dollars to this team, or this race. And everyone else on the board is going to be a naysayer because it’s new to them; they don’t know how to approach it.  So you have to give your marketing guy as much quality information and numbers for him to be able to stand up against this board, whether it’s three guys or ten guys, and say, no, this is why it works. And this is why it’s worth the time and the energy and our resources to do this.

You know, it’s just a lot of fine-line things, it’s a big puzzle: do you start from the outside or from the inside? As a new guy, with my current road team, we’re just figuring things like that out, we’re going to try a new approach to how the team operates next year, as far as what we do off the bike, like I was saying before: the cool bike racing is a bonus to being a professional sportsman, and having your sponsorship obligations and trying to sell product. We’re not really salesman, we’re more on the marketing side, but it’s giving the people who talk to us the most information so they can go actually buy a bike from the salespeople.

You wake up Monday morning, something new’s going on, ebola or whatever else that’s making headlines, and we don’t even make national news to begin with. But that stuff still overtakes us on Facebook and everything else, so we have to be relevant seven days a week. So we’re trying different things and a lot more outside of racing: visiting people, visiting shops, being in the community, talking to people, just you know, Cat 5s and weekend warriors want to talk to the professional athletes, you know, we gotta act like humans and show them we’re just normal guys that like music and like pizza and like movies, and build a conversation rather than being intimidated because I’m a pro. No, I’m just a regular guy that just happens to be a little talented and can win a bike race every once in a while.

But you build that connection, and all of a sudden they’re excited and it’s just positive imagery for our sponsors. It’s just always a positive connection to see a Felt bicycle with Fast Forward wheels, whatever else it may be, there’s positive brand awareness, and that’s really important. Down the road, these guys don’t always have thousands of dollars to just re-up new equipment, but it’s when it’s time, if you have this positive vibe and this positive image, they want to be associated with. And when they’re ready to spend the money, you hope that you’ve done everything right for them to purchase your product.

Makes sense. I also noticed that you also work mentoring in the Bay Area…

Yeah, it’s a junior team, kind of local, I know one of the guys that’s the co-founder of the program. I was super fortunate as a junior to get tons of support, and it made my life easier, it made my dad’s life easier financially, so he could spend time and energy getting to the bike races instead of more time working to be able to afford a new bike or new wheels if I crashed or whatever else. You know, I like to give back to the juniorws with my experiences, I made a lot of mistakes as a junior and U23s as far as handling relationships and just, you know, my attitude on the bike and off the bike, so…

Any examples or is that…

I just had more attitude than my results maybe alluded to and I didn’t always follow-up with the sponsors, to keep those relationships going or, you know, a clean slate. And on the bike, I wouldn’t say I was angry, but I was very vocal. If a guy did something I didn’t like, he’d know about it, and sometimes it’s better just not to say anything and just kind of ignore it. In the cycling world, that stuff just hangs on to you forever, the way you train and eat and stuff. All that stuff stays with you for a very long time, and it’s taken a long time to just remove some of those negative features that are garnered as a younger rider. So when these kids ask for information and tips and stuff, [I can share] my experience. If you go eat ice cream, don’t always go and post it on social media. Enjoy your ice cream, but online, that’s forever, and people see it.

How do you feel about the format, compared to a criterium? What’s the best part of coming over here to race the six days?

Just being unique, being one of two Americans to do it. I think now, I have the most six days under my belt, of the last couple generations of Americans, so it’s kind of cool to start building that kind of legacy. We haven’t done well but it’s a stepping stone and hopefully it’s just getting comfortable and we’re starting to just build our time here, so it’s knowing in August you’re going to do all winter, you can prepare for it, make a jump up.

So it’s unique in that aspect, and it’s a different outlet for my sponsors, get some good exposure, and the road season stops in September, so October through February there’s nothing going on. But if I can get on the track, I can do more racing and show my sponsors that that’s a value and keep it fresh. A lot of road guys die off and it’s hard to continue to do social media when you’re not racing and everything else, but if you’re racing and you’re traveling, you’re always relevant, you’re always posting something new, keeping your fans engaged and excited.

It’s cool to change it up.

I’m not the most focused trainer, you know, it’s hard for me to just go out and train a specific program by myself, I’m more of a social rider so group rides and small groups help me get out the door and start the day. So to come over here breaks up my winter, gives me short, focused goals that I can work towards. When road season starts, I have some good intensity and racing that didn’t take a lot of mental effort. Just get out there, I’m forced on the bike, and the fitness comes with it. It’s good that way.

How’d you get hooked up with Angus and Guy?

I’ve known Guy since we were juniors together, we were on the nationals program together, we have a long history. He knew Angus and built a relationship with him. It’s nice to be where your partner is, and not split up. You can see that not everyone on the European side shares soigneurs and stuff like that but here, it feels like it’s pretty important to be in the same space a lot and build that bond, because when you’re out there suffering, you just want to have that relationship. So if you split up, off the bike, it can kind of be detrimental.

Yeah, I noticed that there’s a team of Dutch brothers here [Christian Kos & Patrick Kos]. Do they have an unfair advantage?

Nah, well, I think in many different sports you can see that brothers have an unspoken bond, just from being brothers, they know how the other guy’s feeling and can really help each other out. It’s beneficial to know immediately how the other guy’s feeling, this connection that no other team would have.

One last question: what’s on your iPod? What are you listening to these days?

It varies a lot, I like a lot of hip-hop and stuff, through all kinds of generations, Kool Moe D all the way to Childish Gambino nowadays, and I also like folk music and some country to just even it out, but I can listen to just about everything.

Interview: Nolan Hoffman

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I had a chance to catch up with Nolan Hoffman in Amsterdam on Wednesday.

Do you race many six days?

Eh, I have before, and also I am now, quite a bit in the last 3 seasons.

How’d you get into it?

Because I always did track cycling, and my first was in 2009, in Zurich. Yeah, because I had a silver medal in the World Championships in 2012. The organizers always look to the world championships, to the medals, to see who they can bring. Normally if you medal, then it’s good for the six days and your profile.

I win a lot of races in South Africa, and it makes some sense for them to have me here; it, how do you say, it promotes cycling in Europe that it’s globalizing, like what the UCI did. I think people find it different to see all different sorts of nationalities just than the traditional Europeans, it brings some sort of diversity to the sport.

So what’s your favorite part of coming to Amsterdam? Do you get to see the city at all, or do you just come for the week and then go home?

Yeah, so far I haven’t been fortunate to get out, I’ve seen the city but yeah, it’s work as usual, you know, I don’t come for the holiday, I come for the racing and unfortunately I’m still pretty much in my season, so I have to keep focused, as I still have one really big race in South Africa in two weeks, so yeah, I have to stay healthy and keep going, and the racing here will also help me keep racing at a very high level, so it works for me.

And what’s your favorite six that you’ve ridden? They all have a different flavor, no?

Every six days is different, like here, people consider Amsterdam to be one of the smaller six days, but I would definitely say that my favorite would be Ghent, in terms of participation and the atmosphere. I don’t think anything beats Ghent, it’s like the monument of the six days, and it’s always considered to be the hardest. To finish Ghent, and be able to ride there, it was an incredible experience for me, the hospitality of the people there, it was phenomenal.

Yeah, they really know their cycling, don’t they?

That too, and I would say that the six days in the Netherlands and in Belgium is the best, it’s well-organized, it’s cycling crazy, it’s a cycling crazy nation, cycling here, to them, it’s… people really regard the athletes very highly. So it’s nice to be part of that small, niche group, and to show your talent in front of the crowds. It’s special, you don’t get it anywhere else in the world.

Which event hurts the most?

Uh… there’s so much…

So much pain?

Yeah, yeah, but I would say the last chase of each day, normally it’s longer than the first one and it’s more time suffering, and it’s the race where everybody gets tired, so it [requires] more concentration. Definitely the last chase, for me, is the hardest of the day.

I have one last question for you: what are you listening to on your iPod these days?

I’m a big — I’m a huge — Tiësto fan, I think he’s one of the DJs that’s been around forever and still is on top of his game. And I mean, he’s forever coming out with good music and that’s what makes the legs turn on the five-hour rides and all that, and on the rollers…

That’s the other reason why you like coming to the Netherlands, huh?

Yeah, yeah, I think I’m pretty Netherlands-crazy, because everything they have is pretty much up there in terms of talent, music, everything, it’s nice to be like the Dutch.